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Voice calls, SMS, Viber / WhatsApp / Messenger, or any other chat app вЂ“ all of these can be used to speed up and simplify the confirmation process. Mobile app professionals sometimes forget that their platform is mobile вЂ“ they do not need to be confined to the email. The first two problems are the same for every platform, but the third is even more annoying when a person is trying to register via smartphone. These emails are often lagging / late, end up in junk/spam inboxes, and include broken links, or links that need to be copied and pasted into a browser to work. Apps usually send a confirmation email, containing a link that, once opened, confirms the account. It has become standard for all the right (security) reasons, but it is frequently executed poorly.

The userвЂ™s phone number or gender is probably not needed, and unless the app offers age-sensitive content, the age, as well.ДЄnother thing that needs to be kept in mind is the account confirmation. Image Source: Facebook NewsroomДepending on the type of app, that could be a username, a password, and an email address. So what does вЂmaking registrations quickвЂ™ mean, in practice? It means brainstormingwhich information is considered essential for the creation of an account, and asking just for that вЂ“ nothing else. Empathy! One of the keys to building a stellar UX.

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By making registration quick, app developers are showing their users they understand what annoys them, and respect their time. But they know it is necessary, so they reluctantly do it.

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There is probably not a single person on the planet that enjoys filling out forms, so why would anyone enjoy creating accounts for apps or online services? Pro tip: they do not. LetвЂ™s take a closer look: Simplify Sign-up Forms The best practices for a mobile appвЂ™s login screen are (in no particular order):Д«y following these best practices, you can start building an amazing user experience right from the first screen, which will do wonders for user retention, as well. That way, you will put a saddle on this beastвЂ™s back and ride it towards the top of the app charts. Yet, the sign-up screen is designed poorly more frequently than anyone would love to admit.Д«ut what does вЂgetting the sign-up screen done rightвЂ™ actually mean? How do we tame this wild beast? We tame it by following UX best practices and using the right analysis and optimisation techniques. If done poorly it can have the exact opposite effect. If done right, it can be the trigger to a massive user retention. The sign-up screen on mobile applications вЂ“ we love it, we hate it, and we definitely love to hate it.

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